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Finding the perfect Email Marketing tool is tough. There are so many parts to consider like: how easy it is to use, features, and of course price.
GetResponse is one of the best email marketing tools around and is very popular. It is an all-in-one marketing platform which helps to enhance the businesses at affordable prices.
Now just talk about it's features. GetResponse is a powerful email marketing tool with smart automation features.
It has soo many features but one that really attracts people is the Conversion funnel- a unique feature that takes care of Lead Generation and is useful for those running e-commerce sites or promoting webinars and other events.
- Templates: lots of templates are available for emails, landing pages, funnel. Although some can do with an update.
- Drag and Drop Email Editor: Creating marketing emails and newsletter is easy. Drag content blocks on the canvas and edit them directly. Add special elements like images, video, and products to your emails.
- Ads: You can create your Google, Facebook and Instagram ads directly from your GetResponse account.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- CRM: GetResponse provides a built-in customer relationship management system (CRM) to businesses to manage leads and customer interactions.
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More Detailed Look: If we get into more details about their features their are many more:
E-commerce Tools:
GetResponse allows you to easily integrate with leading e-commerce platforms like: Magento, Prestashop and Shopify via direct integrations. It now has a dedicated section related to e-commerce tools, which contains online stores, orders, transactional emails and promo codes.
Marketing Automation Tools:
GetResponse shines in marketing automation which is the reason that they are consider best email marketing platform. GetResponse autoresponders are the building blocks of automation. You create the email just like normal newsletter design and trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send email at the moment of sign up, after a few hours, or at the exact time and date of your liking.
Abandoned Cart:
GetResponse has introduced a new condition called "abandoned carts" to the marketing automation workflow options.
This allows you to segment contacts who have abandoned a purchase and send them an automated message. This can feature promotional codes to encourage purchases.
Webinars: They are so hot now. GetResponse is one of the few best email marketing platforms that have webinars included. Now, setting up a webinar is easy with GetResponse.
GetResponse Customer Support:
You can get touch with GetResponse support through live chat and email. Their live chat support is available 24/7.
GetResponse has a big help center that covers all product- related questions you might have. There's a guide for newbies to get started. There are articles on how to use and configure individual features and you find case studies to improve your email marketing and marketing automation and it's available in 26 languages.
Downfall: The cons are that no money will be back if you cancel an annual plan. Secondly, landing page builder is good, but some templates look outdated. Lastly, phone support is only available with Max plan.
Now let's talk about its pricing.
GetResponse Pricing consists of four paid plans with different features. Email marketing, marketing automation, E-commerce marketing, and Max. There is also a free email marketing plan available called GetResponse Free. This is for those with fewer than 500 subscribers and has an email limit of 2500 newsletters a month. Compared to other email marketing software, its prices are in the mid-range. However, things can get expensive if you want to access features such as marketing automation or ecommerce features.
There are two plans under the Max category: MAX and MAX2. These plans are suited for companies that need the most advanced features at the enterprise level. Further information you can find on GetResponse Pricing page.
GetResponse Reviews:
I think this GetResponse review shows that this marketing software really comes through with goods, managing to provide both the features and ease-of-use that many newsletter tool fall short of. It is definitely versatile enough to perform almost every you would need related to small business email marketing and could form a useful part of your overall email marketing strategy.
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